News

OSHIDECO AR service official launch announcement

OSHIDECO, a service that delivers a new oshi-katsu (fan activity) experience through AR effects, has officially launched. OSHIDECO lets anyone add AR effects to a wide range of favorite merchandise — plushies, acrylic stands, figures and more — using nothing but a smartphone, making it easy to create your own visual productions and capture them as photos or videos. No complicated equipment is required. With a single app, you can freely layer effects, props, speech bubbles, and other embellishments on top of your goods, and share the finished content on social media. OSHIDECO will continue to expand its features and production options so that fans can enjoy an even more delightful oshi-katsu experience. For more details about the service, please visit the official page below. https://oshideco.com ▼ App download App Store: https://apps.apple.com/app/id6462151306 Google Play: https://play.google.com/store/apps/details?id=com.holoceive.holoparts&hl=en

HOLOCEIVE CI renewal announcement

Thank you as always for your continued support of HOLOCEIVE. Effective April 1, 2026, HOLOCEIVE will introduce a new CI (Corporate Identity). While carrying forward the values we have built to date, this renewal more clearly expresses our vision as the place where fandom and technology meet. ■ Brand Concept The HOLOCEIVE logo captures the moment where the passion of fandom meets IT technology. ■ Penlight (Cheer Light & Supporter) The initial "H" in the logo takes its motif from the silhouette of a penlight (cheer light), a symbol of subculture fandom. Just as countless lights come together to complete a single stage, the mark expresses HOLOCEIVE's identity as a dependable supporter helping our partners grow. ■ Sparkle (AR Technology & Expansion of Light) The sparkles (✨) scattered throughout the logo represent moments when AR technology blends into our everyday lives, with holograms bursting to life. Rather than creating something entirely new, we aim to layer "Effect Mate" and "OSHIDECO" onto the goods users cherish and love, delivering new, dazzling experiences — this is the vision embodied in the design. Under our new CI, HOLOCEIVE will continue to create new experiences that connect people and technology. We kindly ask for your continued support.

Led the development and implementation of the AR experience content "Effect Mate" at "HOLOSTARS White Day Fair 2026 in Animate"

Our company was responsible for the system development of the AR experience platform "Effect Mate" and for the planning and production of exclusive content for the "HOLOSTARS White Day Fair 2026 in Animate," held starting February 28, 2026. The fair is a large-scale promotional campaign centered on HOLOSTARS-related merchandise, rolled out across major Animate stores nationwide. ■ Project Overview Event name: HOLOSTARS White Day Fair 2026 in Animate Period: February 28, 2026 (Sat) – March 22, 2026 (Sun) Locations: Major Animate stores nationwide and Animate Online Shop During the fair, select stores featured "Effect Mate Standees" for all 12 HOLOSTARS members. By performing AR shooting through the dedicated app, visitors could enjoy member-exclusive voice content. ■ Our Scope of Work 1. Development of the AR experience platform "Effect Mate" We were responsible for designing and developing the AR system linked to the in-store standees. When visitors scan a standee through the app, the system enables: Playback of member-exclusive voices Season voices that switch between the first and second halves of the fair Experiential promotional direction that drives offline store visits creating an interactive mechanism that connects online and offline. 2. Planning and production of exclusive voice content For each of the 12 HOLOSTARS members, we planned and produced: Two versions (first half / second half) Content designed for store-specific rollout Linked direction tied to the White Day ver. acrylic stand realizing an immersive fan-facing experience that fuses physical merchandise with digital content. ■ Project Highlights The project represents a forward-looking initiative on multiple fronts: A period-split voice design that drives repeat store visits Experience design optimized for the IP's worldview A commercial system build that delivers stable nationwide operations We handled not only the technical development but also experience design and content production tailored to the characteristics of the IP — end to end. ■ Looking Ahead We will continue to actively expand projects, both in Japan and overseas, in the field of experience-driven content that fuses entertainment IP with AR technology.

Holoceive finally selected for Korea's Ministry of SMEs and Startups "TIPS" program

Holoceive has been finally selected for "TIPS (Tech Incubator Program for Startup)," a technology startup support program led by Korea's Ministry of SMEs and Startups. TIPS is a system in which the private sector discovers startups with outstanding technical capabilities and supports their growth in partnership with the government. After private investment firms discover and invest in startups, the Ministry of SMEs and Startups provides R&D funding, creating a structure where government support follows private initial investment. Holoceive was selected through a recommendation from MASHUP Ventures, a startup investment accelerator and TIPS operating partner. As a result, we are expected to receive up to approximately KRW 700 million (around JPY 77 million) in R&D, commercialization, and marketing funding over the next two years. With this TIPS selection, Holoceive will push forward the development and advancement of a next-generation merchandise engine powered by AI and AR technology. We will continue to take on challenges to create "new experiences that connect people and technology."

Holoceive secures seed investment from MASHUP Ventures

Holoceive has secured seed-round investment from the venture capital firm MASHUP Ventures. With this funding, we will further accelerate product development, service enhancements, and business expansion. MASHUP Ventures decided to invest based on its strong recognition of Holoceive's technical capabilities, the team's potential, and its growth prospects in the market. This investment marks an important step for Holoceive. By gaining a trusted partner, we will further strengthen the foundation needed to deliver value to a broader user base. Looking ahead, we plan to focus on improving product maturity and building market track records as we prepare for a pre-Series A round. Holoceive will continue to create new experiences in the AR merchandise space and take on challenges toward a future that connects people and technology. MASHUP Ventures : https://www.mashupventures.co/

Animate and Holoceive jointly announce new AR service "Effect Mate"

Animate Ltd. has launched a new AR service, "Effect Mate," powered by AR technology. Produced by Holoceive Inc., this service expands how fans enjoy anime and character merchandise. Simply hold your smartphone over a compatible item to access special content such as AR effects and newly recorded voice. The first title in the lineup is the "AR Acrylic Stand" from the popular series Given. It will be available as an early release at the "Given Exhibition - ENCORE" starting October 17. By blending digital elements with physical goods, the service aims to deliver an entirely new experience and deepen fans' connections with their favorite characters. [VIDEO:W7NeF_pmADY] Additional compatible merchandise will be announced for Effect Mate going forward. Look forward to a new service that brings the world of each work closer than ever through physical goods. [IMG:/images/common/s-1200x828_1b43bfeb-768b-4aed-aed8-210ce8390f43.webp] Early release at the Given Exhibition! Experience the world of the work with the AR Acrylic Stand As the landmark first product for Effect Mate, the "AR Acrylic Stand" from Given makes its debut. It will go on early sale from October 17 at Space Galleria on the 8th floor of Animate Ikebukuro Main Store, during the "Given Exhibition - ENCORE." Please note that admission to the exhibition is required for purchase. [IMG:/images/common/s-1200x876_fdc40dde-ad40-4c48-94ef-59b3ffaf12b9.webp] More Effect Mate-compatible merchandise across various titles is scheduled to launch in sequence. Please check the official site for details! https://www.animate.co.jp/ex/effectmate/ "Given Exhibition - ENCORE" official site: https://given-exhibition.com © All rights reserved, Copyright animate Ltd, Developed in collaboration with Holoceive Inc. Supported by Rocketstaff Inc. All rights reserved, Copyright ©Kazuhiko Shimamoto・MOVIC Illustration: Kazuhiko Shimamoto, Shiu Tatsuta

Holoceive official website renewal notice

The Holoceive official website has been completely renewed! With a more user-friendly design and improved features, you can now easily access a wide range of information about Holoceive. We kindly ask for your continued support. Thank you.

A special moment where your character meets AR - HOLOPARTS launched!

HOLOPARTS has finally launched! Breathe life into your favorite figures and character plushies with AR content, and capture those special moments in photos. Key features of HOLOPARTS: AI Recognition Technology: Recognizes figures and plushies and applies AR effects precisely. Diverse 3D Effects: Offers sparkle effects, animations, and creative scenes perfectly suited to each character. Customization: Pick and combine your own AR content to unleash your creativity. Easy Photo Capture: Save completed scenes directly as photos. HOLOPARTS will breathe new life into your characters and become a tool for creating joyful memories.

Holoceive selected for the Korean government's '2023 First-Time Youth Startup Support Program'!

Holoceive has been selected for the '2023 First-Time Youth Startup Support Program' hosted by the government of the Republic of Korea. Amid fierce competition, Holoceive's innovative AR technology and original business model were highly recognized among numerous applicants. In addition, approximately KRW 50 million (around JPY 5 million) in commercialization funding has been awarded. With this support, Holoceive will continue to grow and open up new possibilities in AR content. Thank you for your continued support!